Previous Winners of TechSIG's Awards
Previous Winners of Lazaridis Best Paper Award
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Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity, sponsored by the Lazaridis Institute for Management of Technology Enterprises
2021
Abhishek Borah (INSEAD), Sourindra Banerjee (Leeds University), Yu-Ting Lin (University New South Wales), Apurv Jain, Andreas B. Eisingerich (Imperial College). Improvised marketing interventions in social media. Journal of Marketing, 84(2), 69-91, 2021.
2020
Lambrecht, Anja and Tucker, Catherine E., Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads, Management Science: July 2019, Vol. 65, Issue 7, pp. 2947-3448
2019
Donna L Hoffman, Thomas P Novak, Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach, Journal of Consumer Research: April 2018, Vol. 44, Issue 6, pp. 1178–1204
2018
Krafft, Manfred, Christine M. Arden, and Peter C. Verhoef (2017), “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?,” Journal of Interactive Marketing, 39, 39-54.
2018
(Honorable mention): Kanuri, Vamsi K., Murali K. Mantrala, and Esther Thorson (2017), “Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms,” Journal of Marketing, 81(2), 45-63.
2017
(Inaugural year): Cait Lamberton and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.” Journal of Marketing: November 2016, Vol. 80, No. 6, pp. 146-172